I'm an editorial leader who builds content engines for brands with complex products and savvy audiences. Currently, I head up editorial for Wix, where I lead content strategy and storytelling to support high-priority products and features that have spanned fitness and bookings, SEO and GEO, web design, enterprise, and the agentic web. Before Wix, I spent a decade leading editorial teams at some of the biggest health publications in the U.S. You might have also seen my writing in The New York Times, The Wall Street Journal, Runner's World, Marie Claire, Parents, and Women's Health. I channel my background in consumer magazines every day to strengthen product narratives, source engaging stories from conversations with senior leaders, and translate technical jargon into real-talk that resonates. I'm also a certified personal trainer with specializations in behavior change and sports performance.