ABOUT
I'm an executive-level editor who's managed content teams at high-traffic fitness, health, and parenting brands. Currently, I head up editorial for Wix, where I work cross-functionally to build brand awareness and promote loyalty to our subscription-based product through content.
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Previously, as executive editor of Shape.com, I oversaw the brand's voice, operations, and creative, including SEO-driven features, landing pages, videos, emails, and large-scale campaigns that reached millions every month.
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Whether it's for health editorial, in-app programs, or marketing content, I'm adept at interviewing experts across disciplines to create engaging pieces that resonate with real people and lead to action.
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You might have also seen my work in The New York Times, The Wall Street Journal, Runner's World, Marie Claire, Parents, and Women's Health, where I was recently editor-at-large. I've held print and digital staff positions at Men's Health, Prevention, and FitPregnancy. And I've created content for brands like Nike, Athleta, Fitbit, Reebok, Quaker, REI, the EverybodyFights boxing franchise, and others.
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​I live, run, box, and bake in the New York area (yes, that means Jersey) and work remotely with colleagues around the world.
Strengths 💪
Content Creation
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Content Strategy
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
In-App Programs
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Expert TK
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
Efficient Ops
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
